NBA 2K17 Will Appears In NBA Crossover Cultural Exhibition

The NBA Crossover Cultural Exhibition

The NBA have announced exciting plans to host a cultural exhibition in the heart of the United Kingdom's capital to showcase the convergence between the league and popular culture throughout history. 

From October 28-30, Shoreditch, London will play host to "NBA Crossover" as the association celebrates the relationship between the league, its players and fashion, music, film and entertainment.

NBA 2K17

Visitors will also get the chance to play the latest edition of 2K's basketball game. As the league continues to grow around the world, NBA 2K proceeds to capitalise on a booming console market and pique many gamers' interest in the game of basketball. 

Take control of the Golden State Warriors and experience the power of a superteam, play as the Cleveland Cavaliers and marvel at LeBron's superhuman ability or trial one of the newly assembled teams in the league like Chicago or New York - it's an opportunity you can't miss. 

NBA legend Steve Nash said: “Basketball has been a way of life for me. From my earliest beginnings, playing on a playground through to performing on the biggest stage I am constantly reminded of the impact basketball has on everyday life.

"Basketball has its’ very own unique culture and NBA Crossover will illustrate how the worlds of sports and popular culture collide."

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“We are excited to announce the league’s first NBA Crossover exhibition in partnership with NBA 2K17 Sports and Foot Locker,” said NBA EMEA Senior Vice President & Managing Director Benjamin Morel. “The relationship between the NBA and popular culture extends far beyond the court and appeals to casual and devoted fans alike. This exhibition will capture the many ways that the league and its player have influenced – and been influenced by – trends in fashion, music, entertainment and more.”

“We are thrilled to be part of the first NBA Crossover,” said 2K Sports EMEA Vice President, Publishing, Murray Pannell. “NBA 2K is a key franchise in our portfolio, and we are excited to showcase how the title has evolved over the years and to give basketball fans the opportunity to get hands-on with the latest iteration, NBA 2K17.”

Let's looking forward to the scenes grand events!